If your dating app specifically targets 20-35-year-old musicians who are looking to date other musicians – get ten single musicians together to form your focus group
The point of any dating app should be to make dating easier, more convenient, more effective, or at least, more fun. Nobody needs just another dating app, people need the right dating app that will actually serve their needs. When developing or evaluating your dating app concept, consider the following questions:
- Who Are You Helping? Knowing your customer is everything. Not every dater is the same. A 20-year-old millennial dater may be looking for something totally different than 50-year-old recently divorced dater. If you want to know how to create a dating app that wins – first decide who you will serve and identify the pain points that they have with dating. Also, find out why consumers in that segment have trouble meeting their dating goals with current solutions. The more you know about your user, the better you will be able to serve them.
- How Are You Helping Them? Once you know your consumer’s goals, it will become easier to figure out how to help them. […]